LnL Square
met for its weekly discussion Thursday at 2pm SLT to discuss the topic “Is the
Marketplace killing inworld commerce?”. The participants were divided throughout the whole
hour! Many defended that the Marketplace (MP) is laying a heavy burden inworld stores’
owners forcing them to close their stores (considering the high tiers and costs
inherent to maintaining an inworld location), not to mention the decrease in jobs
such as store greeters or models. Others thought that the MP is an important
option that offers an easier buying experience and contributes to bringing
people to inworld stores. Despite the fact that lately the MP has been
undergoing a lot of criticism, several discussers pointed out that difficult
store layout and poor commercial skills on the part of owners drive many
residents to the MP where products can be searched more easily. Wrong keyword categorization,
poor organization in terms of relevance and images of the products that have
been modified in digital image editing applications made the
other discussers prefer inworld stores so they can see the products
firsthand. London, our moderator, concluded
this week’s discussion saying that in “LnL’s opinion, the MP can be a
very useful tool if created and managed well, certainly used as a search engine
out of SL to find things that many times are impossible to find inworld and
give more chances to more people to show their products. What is really
important though is that if people don't buy inworld many places will keep
closing and the grid will be a little bit emptier. So let's create incentives
to the inworld commerce and keep enjoying the grid we all know today before it
is too late. Thank you for your participation, you have been awesome!!” Join us
next week, Thursday at 2pm SLT, in LnL’s Discussion Lounge for a new topic and
an fantastic time with a great group of people!
Sunday, May 20, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment